”Hi, it’s Anthony Bonnici. I am the inventor of this little concept called brain blinkers that I’ve taken around the globe. Five continents now, hundreds of thousands of people. For the last 14 and a half years working with individuals and organizations who want to make the change, who want to achieve their best, who want to hit their results, who want to stop making excuses and get the results that they want and deserve.
This short video is designed to help you understand a little bit more about what we can do, how we can help, and how you can implement some quite simple strategies to help make your life different. Yeah, at the beginning of 2005, I started the business with this idea based on behavioral psychology that helps people realize their potential through understanding what holds them back. I went through several iterations of this particular topic and mental barriers to high performance. It is really ending on the name Brain Blinkers meaning what are the barriers that we hold as such? The blinkers that stop us from seeing what’s available?
We have used the analogy as you can see in the logo of horse blinkers or horse blinders. For those of you from the US where they’re designed to help the horse focus on what they need to do, just moving ahead very quickly and not to be distracted by what’s around them. That notion works really well for short periods of focus. We have metaphorical brain blinkers on when we focus on a particular task, say we’ve got to finish an assignment and we’ve got two hours, we get into our study or we sit at our desk and we really work on hitting those particular goals. That’s with brain blinkers on what we focus on though and what I’ve been doing for the last 14 and a half years is showing that putting blinkers on for too long, in some cases for decades actually prevents us from seeing what’s possible.
The metaphor of blinkers if you like is all around, what are the things that were holding in place that were holding true for ourselves now that are actually in the way of us achieving greatness? And so the brain blinkers concept is all about removing those mental barriers to high performance. Yes, we need blinkers on for short periods of focus. It’s not about that. This brain blinkers concept is all around helping you figure out what is actually blinding you from achieving the things that might be in your periphery right now. And what we do is we focus on three core brain blinkers. We focus on limiting beliefs, we focus on self-sabotage, and we focus on fear.
The other three brain blinkers that we help people remove are, first of all, we help identify them in people’s lives, in their behaviors, in the way they work, in the way they interact and then we help them remove them. And that’s the whole focus that I’ve had for the last 14 and a half two years.
What I want this little video to do for you today is to help you understand the first core one which is around beliefs. In order to understand or even just touch the surface of what a limiting belief is we need to understand the importance of three core words. This underpins everything we do with brain blinkers. I believe it underpins life. I believe it underpins how we sell to people and how we influence. Whatever we hold true whatever we believe will always dictate how we think and thus how we act. Believe. Think. Behave. It flows down one to the next so believe what we hold true affects how we think and that’s how we act. One interesting thing here is that it also works in reverse. Do you want to change how you feel about yourself what you believe, what you hold true about yourself?
Let’s use the sport. If you want to believe that you’re a good cricketer or a good tennis player then start acting like a good tennis player or cricketer. That’s the idea. Act and behave the way you want to believe. Some people call this living the way we want to be and that’s fine or “fake it till you make it” whatever you want to call it. That’s fine. I found with my children and I found with the people that I coach from executives through to school teachers, through to students, through salespeople as soon as I start working on their state, really important point here, how they act in a moment. For example, if a salesperson has a fear of cold calling or fear of asking a particular client for some business. One of the things I do is I’ll get them to act confidently, just pretend that they’re confident and watch the difference in their behavior and thus start to work on their beliefs. That’s the reverse way from the behaviors to the beliefs. In my ebook which is complementary, you can download it and anthonybonnici.com or brain blinkers.com. You’ll read a number of stories based on that.
But what I want to focus on today, is that concept of belief, think, behave. In order to change a behavior, the short-term approach is to modify the behavior. For example with road rage! If we want to be less angry on the road one way is to say “hey I’ll be more patient” that is focusing on the behavior and you know, what long-term it doesn’t reek many rewards. It may help in the short term if you really really disciplined but a more clever way to approach it is to go back to the belief that drives the behavior. Pardon the pun. So we’ve road rage what I found in all my experience around the world, it comes down to a fundamental belief and it may surprise you. So for me, I use me as an example because I was a really really bad road rager. I see it really upset on the road and I used to think to myself.
I’m aware that I’m getting angry on the road. So I know my behavior, so I’ll just try and be more patient and it didn’t work very much for me. I remember reading this psychology texts and thinking well, I got to go back to what I hold true. What do I hold true about driving? My limiting belief was “people should drive like me” We can talk about road rage for a long long time here, but I want to bring this point to you. It’s a reframe. It’s a different way of thinking about it. If you want to be less angry on the road one of the ways to do that is to go back to the belief that is driving your behavior. For me, it was about 15 years ago. I realized that I was expecting everyone to drive like me. In my books now, that’s crazy talk that’s asinine. Why would I even begin to entertain the belief that everyone in the world should drive exactly like me? My new belief a better believe, that people drive like they do. I don’t control them. I choose only to influence or affect how I drive how I choose to drive. Since doing that I have changed the level of anger, I have on the road.
I used to be really bad, maybe a nine or a ten out of ten and now I might be a three or four. Do I get a little annoyed with people? Sure. I’m human but I really don’t get as viscerally angry as I used to. The message: Go back to the belief that drives the behavior. This is the real underlying point underneath our brain blinkers concept and will point towards how to identify your own limiting beliefs. For me on the topic of road rage, my limiting belief was “I believe people should drive like me”. That modified my belief and it has changed my behavior. Believe. Think. Behave. I trust you’ve enjoyed this short little video. Look forward to talking to you again.”